Why Sailrite Customers Are the Best: Annapolis Boat Show 2014


Brian gives a tool demonstration

Another great year at the Annapolis Boat Show has drawn to a close, the booth has been packed away and the Sailrite crew is back in Indiana. It was a banner year for us at the boat show, and the guys had a great time meeting and chatting with all of you! Not even rain on Saturday could keep you away. I asked the boat show team to share their impressions of this years show.

Every year we are surprised and overwhelmed by the creativity and passion that you, our customers, have for DIY. This year we were especially touched at how many customers went out of their way to come and thank us for the machines, customer service and especially the how-to videos.

“I was overwhelmed by the number of visitors who said they loved and used the videos that Sailrite provided to make things for the boat and even their homes using our products,” Eric said. “We also took many requests for future video projects.”

Brian agreed, “It was great how many customers went out of their way just to stop in to thank and compliment the Sailrite team. Everything from the videos to the customer service to how the orders are packed.”


Matt & customers sport Sailrite hats

Jim, Sailrite’s founder, was pleasantly surprised to see many familiar faces at the boat show, even after having been in retirement for several years.

“It has been four or five years since I last attended the Annapolis Show. […] I was amazed how many customers from 25 years ago or more still come to the show. I really appreciate their stopping by to say hello,” he said.

Everyone has his or her own favorite part of the boat show experience. Eric loves demonstrating the Ultrafeed Sewing Machines, Jim loved working with his sons (Matt and Eric) and the exhilarating, fast pace of the show, and Brian loves sharing the DIY lifestyle with new customers.

“It is also always fun to meet new customers who have never heard of us, and who have never even considered the DIY lifestyle. It is fun to see their eyes light up when we show them how easy a sewing machine is to operate and they realized that they, too can do their own work,” Brian said.

As always, many customers walked away with new Ultrafeed Sewing Machines eager to start sewing their own projects.

“A big welcome to the new Ultrafeed owners who joined the Sailrite family during the show specials,” Matt said.


Eric & Jim in the Sailrite booth

Matt summed up the weekend best saying, “Great show, great customers, and good times!” We’ll be back at the show next year and it’s never too early to start planning your trip! In the meantime, we’ll keep offering our great products, advice and videos, right here on the blog and at www.sailrite.com.

What is your favorite part of the Annapolis Boat Show? Do you have a great idea for a Sailrite video? Share your ideas with us in the comments!

  1. Sally Bibro said:

    I realize most of your boating customers are sail boaters, but I wish you also participated in the Annapolia Power Boat Show.

    • Nikki said:

      Hi Sally,
      We would also love to be able to do both, and hopefully in the future we will be able to, but as a small business we have to pick and choose which shows we can go to. They are a lot of work for our sales team.

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